What Exactly is Direct Car Insurance? And is it Cheaper?

 Car direct insurance is exactly what it describes, you make all the insurance coverage arrangements yourself and you buy the insurance directly from the insurance company that issued the insurance.

The benefits of buying “directly” are that in some cases the fees offered are lower than if you bought through a broker, when in reality this is the case for most.

Most direct motor insurers are able to save on commissions and data processing, which many pass on to their customers as reduced premiums or as “attractors” to advertising, such as offering twelve months of insurance for ten or providing additional coverage for free, such as car accident insurance.


The buyer of a potential insurance should always be skeptical about these marketing sweeteners, as it may well be the case that the cost of the “sweetener” is absorbed in the offer offered elsewhere.

With so many different motor insurance distribution points available today, it is sometimes difficult to determine whether or not to purchase insurance directly from a company.

You can buy car insurance either by grabbing the phone and calling the company you found in the phone book, visiting the capital, or shopping online where you have access to a variety of car, auto and motor insurance policies. retail products.

Whatever method of purchase you choose, it can still be difficult to determine right from the start whether it is a direct insurance company or one of the many other existing intermediaries.

There are currently many types of insurance intermediaries in the UK insurance market, but they can be broadly defined as belonging to one of the following categories:

Insurance companies, direct companies, insurance companies, system vendors, intermediaries, comparison sites, agents, rapporteurs, subsidiaries and related groups.

Those at the top of the group are the ones most likely to be considered direct car insurance providers.

At the bottom of the list are those who are most likely to charge a fee, agents, or a demonstration fee.

To understand and benefit from buying directly from an insurer, we need to look at the goods and services provided by each of the above groups and how they are part of the price you pay as a premium.

As with all insurance, the power of the pen, that is, the ability to put the price at risk, is ultimately up to the car insurers. These are the people who will suffer financially if you make a claim. Insurance companies manage your risks and set rates and premiums. It naturally follows that the closer to the source or basic risk from which you buy your car insurance, the more likely it is possible to get insurance for the risk at the best possible price.


It is possible to negotiate the price of insurance directly with certain motor insurers. However, this task is usually performed by a specialist insurance broker, and in practice this negotiation is probably best left to an expert broker who is adept at communicating risks to insurers or car insurance companies and does so as part of their day-to-day work.

Similarly, the power of the insurance pen is available to the sales teams of certain direct insurance companies. If you call them and speak to them directly, it is possible that although they will have to follow a script and set up system display procedures, they will have some system codes that they can use to lower your premium to a fixed minimum premium level. Often there is a question do not ask - do not take!

Car insurance schemes are customized insurance policies for certain types of drivers or cars, such as Lady Driver Insurance. The schemes can be provided directly from an insurance company that specializes in traffic arrangements, or more likely from a specialized car insurance company or broker. Because the schemes are designed for a specific distribution channel, the company providing these insurance schemes is often given the power of a pen and the ability to make its own insurance and pricing decisions within certain pre-agreed limits of competence.

Most audiences buying car insurance are often overlooked, and these systems offer the best value for money if you’re lucky enough to fit into one.

If you buy directly from a broker, chances are they have an insurance company contact who can vary your premiums and match the offers you have obtained from another source. Advice from car insurance brokers can often be worth the small premium they charge, as it will help you get the right level of insurance coverage and, most importantly, report any claims or problems directly to your insurance company’s insurers. , saves time and money, which can be a minefield for the insurance world unaware.

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